Ford Dealer Accessory Program
$805 extra gross. Per vehicle. Verified.
Join hundreds of Ford dealers already earning more on every car they sell. JD Power confirmed it across 500+ dealers over 5 years.
The typical Ford dealer makes nominal gross on accessories. No visual tool. No consistent presentation. Sales staff skip the conversation. Meanwhile the top dealers in your market are grossing $1,200 per vehicle in accessories — on every deal, every day. That gap is yours to close.
Engage360 by SmartDealer
ENGAGE360 puts factory-accurate 4D accessory visualization in the hands of every sales associate — right on the showroom floor. When customers can see and price accessories on their exact vehicle in real time, the conversation closes itself.
Move the input — see your monthly accessory opportunity.
A quick enrollment call is all it takes. No lengthy sales process. You're approved through Ford DSS — we just need to activate your store.
ENGAGE360 is delivered and configured for your inventory within days. No construction, no new hardware to spec — it runs on what you already have.
Your team presents accessories on every vehicle, every deal. The tool makes the conversation easy — and the gross makes it worth having every time.
We went from $200 a car to over $900 in accessories. Every deal. Once the team saw the numbers it sold itself internally — they stopped skipping the conversation.
JD Power brought this to us and the data was undeniable. We activated within the week. Three months in and we haven't looked back — this is just how we sell accessories now.
ROI was there on the first deal. The visualization closes it — customers can see exactly what their truck looks like with the accessories on it. There's no objection after that.